The Skinvest project focused on building a powerful brand identity for a startup in the skincare industry. From conceptualization to execution, I was responsible for shaping the brand’s personality and visual language. This journey began with designing a bold and playful logo that embodied the spirit of self-care and Empowerment. The cohesive branding strategy positioned Skinvest effectively, helping it connect with its audience and gain recognition. The startup’s innovative design and marketing approach were celebrated when it won the First Prize in the Beauty & You Awards by Estée Lauder, a testament to the success of its brand identity and market impact. I extended this identity across digital platforms, creating a vibrant and engaging presence tailored to resonate with the target audience. The work involved developing packaging and product designs that stood out in the competitive beauty market while ensuring functionality and aesthetic appeal. I also planned and directed photoshoots, curating visuals that aligned with the brand’s core ethos.